The fact that services like Facebook keep track of all our interactions in order to aggregate specific data describing behavior, beliefs, and other pieces on information is pretty much well known. What is not widely known is how deep it actually goes and how much of ourselves we leave at the fingertips of large organizations. It is mind blowing to realize that we actually let go of more information to FB willingly than we would reveal during torture. It's scary but definitely worth reading to understand the history behind Cambridge Analytica and what it had means so far.
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